Wednesday April 1, 2020

O2 aims for a rub of the Green

The new man at O2 believes its latest TV and digital ad campaign will give it the winning edge, writes Siobhán Brett.

3rd February, 2013
Eugene Mitchell, marketing director at O2 owner Telefónica Ireland. Photo: Tony O'Shea

Eugene Mitchell, the new marketing director at O2 owner Telefónica Ireland, has inherited some of the country's most recognisable sponsorship agreements, including the brand's endorsement deal with Irish rugby.

Last week marked the launch of the latest rugby campaign by O2, Bring on the Green, in time for the Six Nations championship which starts on Saturday.

Jonny Sexton is the star of the new 40-second TV ad, which was produced by Dublin-based agency...

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