Eugene Mitchell, the new marketing director at O2 owner Telefónica Ireland, has inherited some of the country's most recognisable sponsorship agreements, including the brand's endorsement deal with Irish rugby.
Last week marked the launch of the latest rugby campaign by O2, Bring on the Green, in time for the Six Nations championship which starts on Saturday.
Jonny Sexton is the star of the new 40-second TV ad, which was produced by Dublin-based agency...
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