O2 adopts the work-life balance as its new theme

Keeping a work-life balance is O2’s new €1.1 million advertising campaign message for business customers.

2nd June, 2007

Keeping a work-life balance is O2’s new €1.1 million advertising campaign message for business customers.

Instead of the usual focus on the sorts of phones available, the theme is how mobile technology can ease work pressures.

Due to run on TV, radio, print and online media for an initial period of four weeks from tomorrow, the campaign will also feature a website where visitors can view mini movies featuring O2 customers who describe...

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