Nothing like a Dane

The head of Gestuz explains how the Danish label is bucking the global economic trends to expand at a rapid rate – a success that’s driven by innovation and spontaneity

9th October, 2010

Sanne Sehested Nielsen is like a breath of fresh air.

As chief executive of a young clothing company that has battled the financial crisis to expand across 25 countries in three years, you’d be forgiven for expecting Nielsen to be supercilious, colder, perhaps touched by the aloofness of a massive global industry.

But the 37-year-old head of Danish label Gestuz is quite the opposite.

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