No reason to panic yet, says PR veteran Gibney

Through good times and bad, Ita Gibney has always taken a conservative approach to her business’s growth, writes Catherine O’Mahony

14th May, 2011

There are loud PR agencies and there are quiet PR agencies. Gibney Communications is at the understated end of the spectrum.

The firm was founded in 1995 by Dublin born Ita Gibney, an in-house PR employee for Greencore who persuaded the blue-chip firm to stay with her as she launched as an independent.

It has the distinction of having remained Irish-owned and independent right through the boom era. In leaner times, staffing has remained stable at...

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