Nissan's cash-cow, reinvented

Not only did the Qashqai kick-start a highly successful new vehicle category, it has also been the making of Nissan in Europe, writes Shane O'Donoghue.

13th April, 2014

Once upon a time the Nissan Qashqai needed an introduction. That time was 2007, when the Japanese company was struggling to take the fight to the likes of the Ford Focus in the lucrative C-segment hatchback market in Europe. That was until it introduced the world to the crossover, a mix of erstwhile separate attributes in one affordable vehicle.

Seven years later the crossover genre has blossomed so much that we'd hesitate to call it a...

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