An initiative to promote newspaper advertising to creatives and ad agency bosses will commence early in the new year, courtesy of the newly-expanded National Newspapers of Ireland (NNI) industry association.
It is the first such initiative in five years from the NNI, which is responding in part to recent comments by the Institute of Creative Art and Design (ICAD) that standards in press advertising are slipping.
Invitations were sent out last week to an event...
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