News: Study finds word of mouth key to IT security
The IT security sector rely heavily on word of mouth to generate business.
A study by Irish IT security provider Smarter Business has found that 90 per cent of firms in the IT security sector rely heavily on word of mouth to generate business. The study found that 21 per cent of the firms surveyed generated business via their website, while social media outlets Facebook and LinkedIn also generated business for just 21 per cent of firms.
''After 12 years in the security industry, I had ...
