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Cancer Society campaign aims to raise €3.45 million

23rd February, 2014

Cancer Society campaign aims to raise €3.45 million

The Irish Cancer Society has launched its advertising campaign for this year's Daffodil Day, which aims to raise €3.45 million. The message this year is We won't give up until cancer does', reflecting increased survival and prevention rates for cancer.

The advertising campaign includes a TV advert, a radio advert, outdoor posters and online activity.

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