Monday May 25, 2020

New Volvo targets younger market

The Volvo image summons up a picture of sensible families, with hints of golden Labradors and green wellies.

27th January, 2007

The Volvo image summons up a picture of sensible families, with hints of golden Labradors and green wellies. All that goes out the window with the new C30, a premium three-door, four-seater hatchback in the mould of the Audi A3.

With this car, Volvo hopes to achieve a noticeable reduction in the age of the average buyer, moving down from fifty-somethings to thirty-somethings. From the front, the car is unmistakably Volvo, while the side view...

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