New TV audience measure will include time-shift viewers

A new system for measuring the size of television audiences will be launched on September 1.

5th June, 2010

A new system for measuring the size of television audiences will be launched on September 1. As well having a wider panel, a key feature of the system will be a capacity to measure ‘time-shifted viewing’, making Ireland among the earliest countries to measure this new trend in viewing behaviour.

The Tam research will be funded jointly by all broadcasters in Ireland, along with the major advertising agencies. Prior to this, the system was...

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