New Today FM boss calls for advertisers to up their creative game

The emotional hold that radio has over Irish listeners needs to be harnessed better by advertisers on the medium, according to Peter McPartlin.

11th March, 2012
New Today FM boss calls for advertisers to up their creative game
Peter McPartlin, chief executive-in-waiting, Today FM.

The emotional hold that radio has over Irish listeners needs to be harnessed better by advertisers on the medium, according to Peter McPartlin, who tomorrow takes up the role of chief executive of Today FM.

McPartlin said that the Today FM Creative Radio Awards - launched at the start of this year with the aim of encouraging creativity in the field of radio advertising - had already made an impression on the Irish advertising community,...

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