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UPC launches €2m marketing campaign

7th September, 2014
Joshua Hayes and Orion Ben in the UPC ad campaign.

UPC launches €2m marketing campaign

UPC has launched a €2 million marketing campaign with television and radio advertising across the main national channels.

Forty-five per cent of the budget will target broadcast and the remainder, digital media and outdoor advertising. UPC will focus on radio station sponsorship for the first time as sponsor of Premier League coverage on Newstalk's Off The Ball.

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