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Spar invests €1.8m in own-brand promotions
Spar Ireland will spend €1.8 million this year to market and promote its range of own-brand products, writes Caroline Allen.
The investment will cover sponsorship, advertising and in-store promotions and will include sponsorship of RTE’s series, Fame: The Musical, which goes out on Sunday evenings.
Spar, which has more than 700 own-brand and subbrand products, announced plans to invest €1 million in its range of products last year.
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