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The world's first DNA database for pigs, developed in Ireland, is to be used by retailer SuperValu to verify the authenticity of Irish pork products.

31st August, 2013
SuperValu managing director Martin Kelleher, pictured with Ronan Loftus, co-founder and commercial director of IdentiGEN Ireland.

SuperValu uses pig DNA database

The world's first DNA database for pigs, developed in Ireland, is to be used by retailer SuperValu to verify the authenticity of Irish pork products.

SuperValu will use the system, developed by IdentiGEN and the Irish Farmers Association (IFA), to prove that the pork used in its rashers, ham and bacon items, both pre-pack and over-the-counter, is derived from pigs born and reared in Ireland.

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