New survey reveals teen apathy towards advertising

Advertising to teenagers does not work. That was the message loud and clear from the teenagers surveyed for the latest Teen Digital Life survey carried out by Dublin-based digital consultancy Arekibo.

21st December, 2013

Advertising to teenagers does not work. That was the message loud and clear from the teenagers surveyed for the latest Teen Digital Life survey carried out by Dublin-based digital consultancy Arekibo.

“In spite of their reliance on free apps and content most teens looked past both digital and traditional media advertisements,’’ reported the survey, which aims to provide a snapshot of how Irish teenagers use technology.

“This blind eye to ads was...

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