New station aims to make itself heard

A new multi-city radio station, 4FM, aimed at the over 45s, is investing €2 million in a nationwide marketing and advertising campaign.

21st February, 2009

A new multi-city radio station, 4FM, aimed at the over 45s, is investing €2 million in a nationwide marketing and advertising campaign.

There will be television, radio, print, outdoor and online elements to the campaign which kicks off on Friday, the first day of broadcasting for 4FM, under the tagline Discover a New Radio Experience.

A black-and-white TV ad, shot and produced by the Farm studios and featuring 4FM’s daytime presenters, will be on air...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month, €19.99 Monthly thereafter

Get basic

*New subscribers only

You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago