New station aims to make itself heard

A new multi-city radio station, 4FM, aimed at the over 45s, is investing €2 million in a nationwide marketing and advertising campaign.

21st February, 2009

A new multi-city radio station, 4FM, aimed at the over 45s, is investing €2 million in a nationwide marketing and advertising campaign.

There will be television, radio, print, outdoor and online elements to the campaign which kicks off on Friday, the first day of broadcasting for 4FM, under the tagline Discover a New Radio Experience.

A black-and-white TV ad, shot and produced by the Farm studios and featuring 4FM’s daytime presenters, will be on air...

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