New sports funding after alcohol ban

Ministers strike a deal to end drink sponsorship, writes Pat Leahy.

27th July, 2013

The coalition is set to agree a package of measures that would ban sports sponsorship by alcohol companies, but would replace the lost revenue either through a special tax on alcohol or exchequer grants.

Other measures likely to be approved by the government in September include a ban on below-cost selling of drinks and new restrictions on retail outlets that are permitted to sell alcohol. Drinks advertising is also likely to be severely restricted.


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