New rules for the food sector

The regulations coming onstream for food producers and sellers are proving unpopular in the industry and will be difficult to enforce, writes Wendy Hederman.

14th July, 2012
New rules for the food sector
Food retailers can expect new challenges with the new Food Information Regulation in 2014. Photo: Bloomberg

Many consumers are pursuing healthier lifestyles by buying food that claims to have reduced fat, fewer calories, lower salt or increased nutrients. But the area of healthy food is now becoming a battleground for consumers and producers.

Last May, the European Commission adopted a list of nutrition claims, following an assessment process set out in a 2006 EU regulation. After scientific assessment by the European Food Safety Authority (EFSA), only 222 of more than 4,000 claims were approved.

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