Many consumers are pursuing healthier lifestyles by buying food that claims to have reduced fat, fewer calories, lower salt or increased nutrients. But the area of healthy food is now becoming a battleground for consumers and producers.
Last May, the European Commission adopted a list of nutrition claims, following an assessment process set out in a 2006 EU regulation. After scientific assessment by the European Food Safety Authority (EFSA), only 222 of more than 4,000 claims were approved.
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