Thursday February 20, 2020

New Mazda3 is full of promise

The fact that Mazda put its designers front and centre at the first drive event of the new car is a clear signal of intent, writes Shane O'Donoghue.

13th July, 2013
Mazda could have a genuinely desirable alternative to the Volkswagen Golf on its hands.

In an informal chat with Koji Tabata, the chief designer of the new Mazda3, I discovered he started his career wanting to design shoes. Cue much mirth about boots and the new Mazda3 saloon. But the fact that Mazda put its designers front and centre at the first drive event of the new car is a clear signal of intent.

Not that we needed any convincing. Even allowing for the usual post-processing done on pre-launch...

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