Backed by a €1 million investment, the 96-page, all-colour paper hopes to capitalise on the city's expanding population, particularly its commuter belt.
Jimmy Rhatigan, a sports journalist and part-owner of Kilkenny City Football Club, has moved from the People after 38 years to edit the new title, and is promising an upbeat, community-driven approach.
“There's huge room for an alternative newspaper in Kilkenny,” said Rhatigan.
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