For anyone wondering how their ad agency estimates the €250 an hour it costs for the attention of a creative director, a new guide to the cost and structure of ad agency rates has been released by the Institute of Advertising Practitioners of Ireland (Iapi).
The Iapi Client Guide to Agency Remuneration is based on a survey conducted last year among Iapi’s 48 agency members. It includes a salary survey of ad executives and explains...
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