Sunday May 31, 2020

New glossy mag to target female rural readers

The Irish Farmers Journal is behind the launch of a new glossy quarterly publication this month - Irish Country Magazine.

11th March, 2012
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David Leydon, circulation, sales and marketing manager, the Irish Farmers Journal; and Yvonne Kerr, deputy editor, Irish Country Magazine. Photo: Maura Hickey

The Irish Farmers Journal is behind the launch of a new glossy quarterly publication this month - Irish Country Magazine.

The new venture was brought about by an increase in appetite for diverse content among its readers and a strong pattern of growth, according to David Leydon, circulation, sales and marketing manager with the paper.

"We've hit on a package our readers seem to like," he said. "If we meet our targets, it's going to...

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