New figures reveal that online ad spend is continuing to climb

The growth in Irish online investment is continuing, with the latest figures from PriceWaterhouseCoopers and IAB Ireland showing 13.5 per cent growth in digital advertising spend last year to a new high of €110 million.

16th April, 2011

The growth in Irish online investment is continuing, with the latest figures from PriceWaterhouseCoopers and IAB Ireland showing 13.5 per cent growth in digital advertising spend last year to a new high of €110 million.

The growth, which particularly reflects the advances in social media advertising, confirms expectations that online media should overtake radio this year.

While classified advertising and search advertising revenues also rose, display advertising rose fastest, as its share of the total investment...

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