New €15m deal for Gala own-brand range

Convenience retailer Gala has agreed a distribution deal to support the roll out out of a new range of own brand products to 200 retail partners nationwide.

9th October, 2010

Convenience retailer Gala has agreed a distribution deal to support the roll out out of a new range of own brand products to 200 retail partners nationwide.

Under the terms of the three-year deal, Retail Direct Distribution, a privately owned Irish company, will distribute the own-brand range, which has 200 product lines, to Gala retailers nationwide.

Gala expects the range, which will require investment of €500,000 over five years, to generate revenues of €15 million in 2011.

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