From Wednesday, Dublin's Grand Canal Theatre will be renamed the Bord Gáis Energy Theatre. This marks the start of a six-and-a-half year sponsorship deal and a widespread media campaign to highlight the partnership.
But Wednesday marks more than just the beginning of a long sponsorship agreement between the energy provider and the theatre, as the company is embarking on a new promotional focus, according to head of marketing Nicky Doran.
"This campaign is...
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