From Wednesday, Dublin's Grand Canal Theatre will be renamed the Bord Gáis Energy Theatre. This marks the start of a six-and-a-half year sponsorship deal and a widespread media campaign to highlight the partnership.
But Wednesday marks more than just the beginning of a long sponsorship agreement between the energy provider and the theatre, as the company is embarking on a new promotional focus, according to head of marketing Nicky Doran.
"This campaign is...
Subscribe from just €1 for the first month!
Exclusive offers:
All Digital Access + eReader
Trial
€1
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
Annual
€200
€149 For the 1st Year
Unlimited Access for 1 Year
Team Pass
Get a Business Account for you and your team