New energy at the Grand Canal

The Grand Canal Theatre in Dublin will be called the Bord Gáis Energy Theatre from this week, writes Siobhán Brett.

4th March, 2012
New energy at the Grand Canal
Nicky Doran, head of marketing, Bord Gáis Energy Theatre: 'It's a long name -- we know that -- but I think it'll work'. Photo: Tony O'Shea

From Wednesday, Dublin's Grand Canal Theatre will be renamed the Bord Gáis Energy Theatre. This marks the start of a six-and-a-half year sponsorship deal and a widespread media campaign to highlight the partnership.

But Wednesday marks more than just the beginning of a long sponsorship agreement between the energy provider and the theatre, as the company is embarking on a new promotional focus, according to head of marketing Nicky Doran.

"This campaign is...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago