BMW calls the X5 'The Boss' and it's not just a silly nickname. It refers to the fact that, while the 3 Series and 5 Series might be the biggest sellers to wear the blue and white flag of Munich on their bonnets, the X5 is a serious profiteer for BMW. Its margins are, say BMW insiders, quite something, hence the nickname.
Hence also the importance that BMW attaches to this new X5. It might seem rather...
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