The Spar group has taken a different direction with its new animated TV advertising campaign for its network of Eurospar mid-sized shops, with a total investment of €750,000.
The ads emphasise the local nature and Irish character of the shops, which are run and managed by independent retailers at 56 locations. The animation is new too, as it combines 2D and 3D effects.
Irish-made, the ads were created by lead animator Hubert Montag, and are a...
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