New advertising code set to lift standards

Marketeers, advertisers and media-owners face tighter rules on promotions concerning children, food and alcohol after the Advertising Standards Authority of Ireland (ASAI) revised its code of standards.

14th October, 2006

Marketeers, advertisers and media-owners face tighter rules on promotions concerning children, food and alcohol after the Advertising Standards Authority of Ireland (ASAI) revised its code of standards.

Reflecting changes in the marketing industry, the revised code now covers sponsorships, promotions and direct marketing as well as conventional advertising, ending debates such as whether communications like e-mail messages are within its scope.

A marketing communication - as defined by the new code - ‘‘should be interpreted...

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