Multi-city radio broadcaster Classic Hits 4FM has launched a €400,000 advertising campaign to highlight the station's "unique" music proposition.
The station's integrated campaign uses outdoor, press and digital channels incorporating an interactive Facebook game.
Ken Hutton, its commercial director, said: "4FM has enjoyed really significant growth in each of the four cities that the station covers in the past year. This campaign is designed to push awareness even higher for us, and help us build...
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