Spotify, the digital music streaming service that was valued at $3 billion last year, launches its first Irish advertising campaign tomorrow.
The online and offline campaign involves digital, radio, outdoor, search, mobile and social elements. It revolves around both new and established artists on the web-based service, which has 24 million users and six million paying subscribers worldwide.
Speaking about the timing of the campaign, Spotify's European marketing director Nikki Lambert said that it coincided with the...
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