Musgrave faces more defections

Giant Cork grocery distributor Musgrave could be faced with more franchise defections following last week's announcement that the Griffin Group and Musgrave were discontinuing their franchise agreement.

27th August, 2005

Giant Cork grocery distributor Musgrave could be faced with more franchise defections following last week's announcement that the Griffin Group and Musgrave were discontinuing their franchise agreement.

Angry Centra and SuperValu operators predicted that other franchisees would quit amid mounting tensions over Musgrave's proposed new pricing strategy.

Musgrave has suggested a new pricing strategy that would effectively reduce the profits of some franchisees by encouraging them to lower their prices, according to some franchisees who...

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