Sunday September 20, 2020

Multi-screen set to be the next big thing

Advertisers will explore multi-faceted campaigns in response to consumers' changing habits

Emmet Ryan

Technology Correspondent

@emmetjryan
23rd February, 2014
Christian Jago-Byrne of Microsoft Ireland: We've lots of ways to reach the consumer' Picture: Fennells

Multi-screen campaigns will redefine online advertising over the next year, according to Microsoft Ireland's head of advertising and online.

Christian Jago-Byrne told The Sunday Business Post that the different ways in which consumers use screens, from televisions to mobile phones, would force advertisers to take multi-faceted approaches to campaigns.

''We've lots of ways to reach the consumer. We are seeing a lot more multi-screen campaigns. If you think of how you consume media, it's completely...

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