Multi-screen set to be the next big thing
Advertisers will explore multi-faceted campaigns in response to consumers' changing habits
Multi-screen campaigns will redefine online advertising over the next year, according to Microsoft Ireland's head of advertising and online.
Christian Jago-Byrne told The Sunday Business Post that the different ways in which consumers use screens, from televisions to mobile phones, would force advertisers to take multi-faceted approaches to campaigns.
''We've lots of ways to reach the consumer. We are seeing a lot more multi-screen campaigns. If you think of how you consume media, ...
