Monday October 26, 2020

Multi-channel digital approach spreading MTV's exposure

Brands must look at ever more innovative ways to attract younger consumers, writes Siobhán Brett.

27th November, 2011
Duncan McCrum, head of digital sales with MTV: 'We are trying to be wherever young people might be'. Photo: Feargal Ward

In order for digital marketing to remain relevant to young people in a rapidly evolving realm, it needs to be more collaborative and inspirational than ever, according to Duncan McCrum, head of digital sales for MTV.

Speaking in advance of an MTV research seminar in Dublin on Thursday, McCrum said that MTV, which has always geared itself towards a youth market, had come a long way because of a robust digital strategy.

The seminar was...

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