Motoring Special: Premium marques make sense for fleet buyers

There are reasons why certain models are taking more of the fleet market - and private buyers can learn from this, writes Shane O'Donoghue.

27th January, 2013
The Volkswagen Golf is a star of the C-segment.

It's estimated that company and fleet sales make up more than 50 per cent of all new car sales in Ireland, so the needs of the fleet manager are just as important to the car makers as the whims of the average private car buyer.

Yet until recently some didn't really focus on such specific requirements. Skoda, for example, identified potential for growth in the area last year and appointed its own fleet specialist in the...

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