Motorcycle market revs up

The emergence of Ireland's commuter culture has had an unexpected impact on the motorcycle market.

11th December, 2004

The emergence of Ireland's commuter culture has had an unexpected impact on the motorcycle market. The shift in biking demographics - away from hardcore enthusiasts towards those seeking a practical means of transport - means that manufacturers are now competing to win first-time buyers on the basis of design.

“The market has changed.

“You've got fewer hardcore buyers and more people who want to get to and from work as quickly as possible,” said...

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