Monster High dolls boost Mattel's profits

Sales of Other Girls Brands products, including Monster High, increased 56 percent from a year earlier; Barbie sales fell two per cent.

17th April, 2013
Monster High dolls: working well for Mattel

demand for Monster High and American Girl brand dolls have lifted profits and revenue beyond expectations at the world's largest toy company, Mattel.

Mattel shares hit a 15-year high after reporting earnings per share in the quarter ended March 31st of 11 cents.

The average estimate of 12 analysts surveyed by Bloomberg was eight cents.

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