Giving sales staff a laptop or smartphone and hoping for the best might be the easy way to enable a mobile culture in an organisation, but it won't give you many long-term benefits and it will almost certainly cause some short-term headaches.
Like any other ICT project, mobile enablement requires needs analysis, careful procurement and phased implementation.
Stuart Orr, managing director of the communication group in Accenture, recommends starting with the end in mind, working...
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