Mobile Working: Enabling the mobile office

Accenture's Stuart Orr tells Ian Campbell why corporate leaders need to carefully think through a strategy before they mobilise their businesses.

31st March, 2012
Mobile Working: Enabling the mobile office
Stuart Orr, managing director of the communication group in Accenture: 'There is a relentless focus by operators on customer retention'.

Giving sales staff a laptop or smartphone and hoping for the best might be the easy way to enable a mobile culture in an organisation, but it won't give you many long-term benefits and it will almost certainly cause some short-term headaches.

Like any other ICT project, mobile enablement requires needs analysis, careful procurement and phased implementation.

Stuart Orr, managing director of the communication group in Accenture, recommends starting with the end in mind, working...

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