Mobile market’s virtual gamble

With the launch of two new operators, the number of mobile firms in Ireland now totals eight, which may just be too many for a small, recession-hit country

2nd October, 2010

Last week, at its lavishly decorated Dublin headquarters, Eircom unveiled its glittering new service, eMobile, in a launch reminiscent of the boom years.

With a multimillion-euro ad campaign and branded shops in the busiest shopping areas, Eircom is upping the ante on the mobile market.

But how much of a market is there left to play for?

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