Mobile Business: Twitter's push to improve mobile is pivotal for businesses

As Twitter rolls out push notifications on its app, it signals the start of it becoming a true mobile-first product, writes Quinton O'Reilly.

3rd November, 2013
Niall Harbison (left), creative director of PR Slides, said push notifications could become increasingly important for Twitter.

Despite being regularly described as a mobile-first platform, Twitter hasn't exactly embraced the concept. The site is only mobile in the sense that the desktop experience can transfer to the small screen without any compromises. That alone is helpful, but when the aim is to grow its user base and more users are migrating to mobile, it needs to offer features that will keep them there.

With the introduction of push notifications, Twitter has made...

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