Saturday December 7, 2019

Mobile Business: Rules of engagement

Social media is by now so established that most businesses acknowledge it has a role to play in what they do, writes Deirdre O'Shaughnessy.

6th April, 2014
Nina Gallagher, head of digital at Accenture Ireland.

According to digital media consultant Damien Mulley, companies need to change their approach along with a move to mobile technology. ''As social media gets bigger, you have to fight for your audience, he said. ''Five years ago it was easy to get people's attention, but these days you have to work harder for your patch.

His biggest bugbear of them all is the belief that going viral is the biggest prize of all.

''Too many...

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