Miwadi calls on kids

Miwadi has launched a tongue-in-cheek multimedia campaign called Miwadi festo, which imagines a world run entirely by children.

27th November, 2010

Miwadi has launched a tongue-in-cheek multimedia campaign called Miwadi festo, which imagines a world run entirely by children.

The brand is seeking ideas from children about what they’d like to see done. So far, contributions have included the notion that little boys would be given super powers and girls provided with fairy wings to get to school. The website is www.miwadifesto.com.

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