Miller sponsors mob show
Miller Genuine Draft is sponsoring the new series of The Sopranos on RTE2, which returned to TV screens last week.
Miller Genuine Draft is sponsoring the new series of The Sopranos on RTE2, which returned to TV screens last week. The series is now in its sixth season.
Miller has developed a series of updated stings to better capture the ‘street credibility’ of the brand, reflecting the urban realism of The Sopranos.
Brand manager Seamus Daly said The Sopranos was ‘‘hugely popular’’ with the brand’s target audience.
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