Monday November 30, 2020

Middle-aged men in Lycra: the retail opportunity

Cycling is becoming the new rock n'roll, according to analysts: British business is waking up to the needs of middle-aged men in lycra

9th October, 2012
Bradley Higgions in the Tour de France 2012

Move over Yuppies, here come the Mamils.

Britain’s "Middle-aged Men in Lycra" are a growing group of sought-after consumers who rely on spandex for comfort, carbon fibre for strength and as many €1,500 bikes as they can smuggle past their partners.

"Like a woman needs a new handbag, men like to buy the latest gear,” said Humphrey Cobbard, the chief executive officer of online cycling retailer Wiggle and curator of a growing personal...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 11 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 5 years ago