Metropolis: The top ten for men

Men and women have very different approaches when shopping for new season style - those general approaches being that women do and men don't, writes Lisa Brady.

17th March, 2013
Polo shirt, €75, Hugo Boss.

Men and women have very different approaches when shopping for new season style. The general approaches being: women do; men don't. The fairer sex get frenzied about heightened hems, bright palettes and the summer's must-have heel height, but guys tend to stick to what they know best, adding a flash of colour here and a lightness of linen there.

Maria McGovern, marketing and retail director at Kildare Village, is heading up the retailer's 'Modern Gentleman'...

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