Metropolis: Stylish simplicity lasts from morn ing to night with La Dress

As a busy mother and career woman, Simone Van Trojen was having trouble finding the perfect dress to last throughout the day, writes Lisa Brady.

Simone Van Trojen: It began with a little black number.'

Think of how much easier your life would be if you could wake up every morning and know what you were going to wear - something that required no fuss or frills and would ensure you looked great from day to evening.

Sounds too good to be true? Not according to Simone Van Trojen. Six years ago, the Dutch woman and former law student had a high-flying corporate career and two small babies, ...