Metropolis: Sell, sell, sell!

The direct selling phenomenon isn't just restricted to Avon, as the huge success of the French brand Captain Tortue demonstrates, writes Lisa Brady.

8th June, 2014

If you thought that Avon was the only success story when it comes to direct selling in beauty and fashion for women, you'd be wrong. Many independent designers have long realised the potential of local trunk shows or private showings to customers, but the direct selling phenomenon on a larger scale has undergone something of a renaissance lately, as evidenced by the recent arrival of super-cool US accessories brand Stella & Dot to our shores.

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