Metropolis: Grown-up glamour

Mint Velvet aims to bring catwalk trends to the high street - and at a price that isn't a fright, writes Lisa Brady.

22nd June, 2014
Liz Houghton of Mint Velvet.

As managing director of Mint Velvet, which has just opened its first standalone Irish store, Liz Houghton is running a thriving label that offers that holy grail of grown-up style – relaxed glamour.

Catering for the 30-plus market, Mint Velvet aims to take the effort out of dressing by softening catwalk trends and making them wearable, at a price point below many upmarket retailers.

But before Mint Velvet came to be, Houghton, her creative director...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month, €19.99 Monthly thereafter

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago