Metropolis: Grown-up glamour

Mint Velvet aims to bring catwalk trends to the high street - and at a price that isn't a fright, writes Lisa Brady.

22nd June, 2014
Liz Houghton of Mint Velvet.

As managing director of Mint Velvet, which has just opened its first standalone Irish store, Liz Houghton is running a thriving label that offers that holy grail of grown-up style – relaxed glamour.

Catering for the 30-plus market, Mint Velvet aims to take the effort out of dressing by softening catwalk trends and making them wearable, at a price point below many upmarket retailers.

But before Mint Velvet came to be, Houghton, her creative director...

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