Metro readers reveal urbanite issues

Urbanites are worried about the price of gas, want Dirk Benedict to win Big Brother and don’t know how they’ll vote.

27th January, 2007

Urbanites are worried about the price of gas, want Dirk Benedict to win Big Brother and don’t know how they’ll vote. These findings came from a new online consumer insight study into so-called ‘‘urbanites’’.

These are professional people aged 18 to 44 from the greater Dublin area who lead busy social lives.

The survey was carried out by TNS among readers of the freesheet newspaper Metro.

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