Metro freesheet battle begins

Ireland is in the throes of the biggest head-to-head newspaper battle for decades.

Ireland is in the throes of the biggest head-to-head newspaper battle for decades.

Leading the charge against Independent News and Media on its home turf is Lee Thompson, managing director of Metro in Ireland.

Metro, the daily freesheet that debuted in Dublin last Monday, is targeting young, urban, time-poor, cash-rich consumers. The template has been used worldwide.

Metro - attracting a daily global readership of 16.8 million - is the largest and fastest-growing ...